The Hidden Power of LinkedIn®'s "Save" Button: Algorithm update 6 of 6

Hi!

Earlier this week I gave you the background to Just Connected’s latest LinkedIn® algorithm report (if you missed it you can read it here)

Why "Save" Is Your New Success Metric

While most creators obsess over likes and comments, the new research reveals that the "Save" feature might be LinkedIn®'s most powerful engagement indicator. This often-overlooked metric is becoming a crucial signal of content value and long-term impact.

Table of Contents

• Immediate Effects

• Content Type Save Rates:

• Engagement Impact:

• Strategic Implementation Guide

• 1. Content Format Strategy

• High-Save Content Types:

• Low-Save Content Types:

• Numbered list

• Example 1: High-Save Post Structure

• Example 2: Document Post Strategy

• Implementation Checklist

• Immediate Actions:

• Weekly Tasks:

• Monthly Review:

• Common Pitfalls to Avoid

•  Action Plan for Implementation

• SUMMARY

The Data That Changes Everything

Immediate Effects

Content Type Save Rates:

- Images/Infographics: 65% of all saved content

- Documents/Guides: 30% of saved content

- Other formats: 5% of saved content

Engagement Impact:

- Saved documents and images receive 10x more engagement

- Posts with "save" calls-to-action see 2x higher save rates

- Personal stories and promotional content show near-zero save rates

Strategic Implementation Guide

1. Content Format Strategy

High-Save Content Types:

- Detailed infographics

- Industry reports

- Step-by-step guides

- Trend analysis

- Case studies

- Actionable frameworks

Low-Save Content Types:

- Generic updates

- Basic promotional posts

- AI-generated content

- Simple text updates

2. Optimisation Framework

Example 1: High-Save Post Structure

Title: Clear value proposition

Body: Detailed, actionable insights

Visual: Supporting infographic/document

CTA: Clear save prompt

Follow-up: Engagement with saved users

Example 2: Document Post Strategy

Cover: Eye-catching visual

Content: Comprehensive guide/report

Format: Scannable, well-structured

Value: Immediate + future reference

CTA: Specific save request

Implementation Checklist

Immediate Actions:

1. Audit your current content for "saveability"

2. Create a bank of high-value visual content

3. Develop detailed guides in your expertise area

Weekly Tasks:

1. Post at least one "save-worthy" piece

2. Monitor save rates vs. other engagement

3. Engage with users who save your content

Monthly Review:

1. Analyse which content types get most saves

2. Adjust format mix based on save patterns

3. Develop new "save-worthy" content series

Common Pitfalls to Avoid

1. The Engagement Trap

- Don't prioritise quick likes over save-worthy content

- Avoid diluting value with promotional messaging

- Skip generic content that doesn't merit saving

2. Format Failures

- Don't post complex information without visual aids

- Avoid text-heavy posts without structure

- Skip basic updates that offer no future value

 Action Plan for Implementation

1. Content Development

- Create a template for save-worthy posts

- Develop a series of valuable infographics

- Plan detailed industry guides

2. Optimisation Strategy

- Test different save call to actions

- Monitor save rates across content types

- Track long-term engagement on saved content

SUMMARY

The data shows that save-worthy content drives long-term engagement and establishes lasting authority. Start implementing these strategies with your next post:

1. Choose one of your best insights or frameworks

2. Create a detailed visual representation

3. Structure it for both immediate and future value

4. Add a clear save prompt

5. Monitor and optimise based on save rates

Remember: In the attention economy, being save-worthy means being memorable. Your content isn't just competing for today's engagement, it's competing for tomorrow's mindshare.

Are you ready to transform your LinkedIn® strategy?  My new book A to Z: Everything You Need to Know about LinkedIn for Business Owners & Leaders provides a complete framework for turning these insights into action. This book is an essential guide for anyone looking to grow their online presence. I guide you through the best ways to use LinkedIn® step by step. This book is designed to be used in a non-linear way, to provide a unique, personalised learning experience that adapts to your specific needs and interests.

Don't let your posts become unsaveable. Let's make your brand stand out.

Pre-order my book today at onlinemediaworks.co.uk

Best wishes

Esther