The latest LinkedIn® Algorithm updates

Hi!

Earlier this year at the Uplift Live LinkedIn® conference I had the pleasure to meet Richard van der Blom. (Fangirl moment!) Richard, Just Connecting and Authored Up have just finished analysing over 675,500 LinkedIn® posts from both personal profiles and company pages to compile the 30 page report into LinkedIn® insights.

Richard says: Do you need to adapt to algo changes? No!
Does basic knowledge of the algo can help your content perform better? Absolutely!

Here’s the top line news from the update:

1. Video content is up
2. Format cheat sheets
3. New Stats for Company Pages
4. 3 Reasons for the overall decline in reach
5. The reach of text only posts and document posts is down
6. How to boost your LinkedIn® newsletter
7. The best timing (.... is there such thing?)
8. New performance drivers for more reach
9. New ratios for every type of engagement
10. Follower growth and engagement have stabilised
11. There are more ads and promoted content in our newsfeed
12. Interesting findings about the top 5% performing posts
13. and much more....

You can download the report for free here:
https://lnkd.in/eKU6CJVc

Over the next few days I’ll give you my thoughts on the report with ideas of how you can make your content on LinkedIn perform better.

Best wishes

Esther

P.S. For more help and advice pre-order my book today and get ready to shine! Publication date is 15th November!