Why I've Written a LinkedIn® Book That Dances to Your Tune

In today's fast-paced digital world, finding time to read a book from cover to cover can feel like an impossible task. Recent studies show that the number of UK adults who read regularly has decreased by 13.8% since 2015, with one-third citing a lack of time as the primary reason. Moreover, three in 10 adults report difficulty focusing on reading for more than a few minutes at a time.

That's why I've taken a different approach with my new LinkedIn® strategy book. I've crafted it in a non-linear format, allowing you to dip in and out as needed, tailoring the content to your specific needs and interests. It's like a choose-your-own-adventure for your professional development!

Understanding the Structure

1. Non-Linear Reading: Unlike traditional books, you won't read this from cover to cover. Instead, you'll navigate through the content based on your choices.

2. Choice Points: At the end of each section, you'll be presented with options. For example:

- For example - if you want to learn more about 'Profile Optimisation', turn to page 117.

- Or if you're interested in 'Content Strategy', turn to page 34.

3. Personalised Journey: Your choices will create a unique path through the book, tailoring the content to your specific interests and needs.

Getting the Most from Your Experience

1. Start with Your Goals: Begin by identifying what you want to achieve on LinkedIn®. This will help guide your choices throughout the book.

2. Explore Multiple Paths: Don't hesitate to go back and make different choices to explore various aspects of LinkedIn® strategy.

3. Take Notes: As you navigate through the book, jot down key insights and action items relevant to your business.

4. Implement as You Go: Try applying the strategies you learn immediately to your LinkedIn® activities for real-time learning and improvement.

5. Use Bookmarks: Mark important pages or sections you want to revisit later.

Remember, there's no 'right' or 'wrong' way to use this book. Your journey across the dance floor of LinkedIn® will be as unique as your business needs. So, feel free to explore different moves and grooves.

In a world where 20% of people cite social media as a distraction from reading, this book allows you to harness that digital energy and channel it into your professional growth. It's designed to work with your schedule, your attention span, and your specific goals.

Enjoy the rhythm of discovering new strategies, and may your adventure lead to spectacular business success that lights up the disco ball of your LinkedIn® presence!

Pre-order your copy now!

Best wishes

Esther