Unlocking the Power of Video on LinkedIn

Are you looking to elevate your LinkedIn presence? If so, it’s time to embrace video content! Studies show that video can lead to four times more engagement than traditional text posts. Here are four effective strategies to help you make the most of video on LinkedIn.

 1. Kick Off with a Personal Introduction

• Utilise the Featured Section: Showcase a short introduction video about yourself and your business.

• Keep it Brief: Aim for a duration of under one minute to quickly capture attention.

• Include a Call-to-Action (CTA): Encourage viewers to connect with you at the end of your video.

 2. Showcase Your Expertise

• Enhance Your Experience Section: Add relevant videos that highlight your skills and previous projects.

• Types of Videos to Consider:

  Speaker reels

  Client project showcases

  Explainer videos

• Link to External Platforms: Since direct uploads aren’t possible, consider linking to your videos on platforms like YouTube.

 Watch me here

 3. Diversify Your Content Delivery

• Post Directly to Your News Feed: Share videos that engage your audience effectively.

• Content Ideas:

  Product demonstrations

  Answers to frequently asked questions (FAQs)

  Behind-the-scenes glimpses

  Client testimonials

  Keep it Concise: Aim for videos that are under 10 minutes long.

  Optimise for Engagement: Use captions and relevant hashtags to increase visibility.

 4. Enhance Communication with Video Messaging

• Utilise Video Messaging: Send informal video messages to your connections for a personal touch.

• Strengthen Relationships: This approach can significantly enhance your communication and foster deeper connections.

The Impact of Video on Engagement

Incorporating video into your LinkedIn strategy is a game-changer. It not only showcases your expertise but also helps build meaningful connections with your audience.

 How do you plan to use regular video content to cultivate familiarity and trust with your network?