Transform Your Company Page into a Lead Magnet

It's your secret weapon

Author

Esther Partridge-Warner
March 2nd, 2025 • Estimated Reading Time: 7 minutes

Hello!

I have 3 quick things I’d like to share with you today!

Here they are!

  1. Transform Your Company Page into a Lead Magnet

    As a business owner, your LinkedIn Company Page is an untapped goldmine for lead generation and brand visibility.

    Here's 7 reasons why it's crucial:

    1.     SEO Advantage: LinkedIn profiles rank on the first page of Google search results 97% of the time, giving your business prime visibility.

    2.     Credibility Boost: A well-optimised Company Page can make even small businesses appear more established, potentially leading to higher rates and more connections.

    3.     Content Amplification: LinkedIn's 2024 algorithm update prioritises Company Page content, increasing your reach.

    4.     Visual Storytelling: Use your banner space strategically. One business saw a 22% increase in consultation bookings by showcasing real-time results.

    5.     Keyword Optimisation: Use industry-relevant terms in your "About" section to improve searchability.

    6.     Time-Saving Tactics: Implement a content recycling system and a "Two-Touch" engagement strategy to maximise impact with minimal time investment.

    7.     Network Showcase: Even solo entrepreneurs can appear more robust by highlighting collaborators and partners.

    Read the full blog post now

    Ready to transform your LinkedIn presence but short on time? Join my HELP! Group (Hey! It's Esther's LinkedIn party) because every day in March we are working together to focus on improving our company pages, one day at a time. In our WhatsApp group, there are daily prompts, support, help and a free live Q&A on Friday 14th March to get ALL your questions answered. Join today: I'm excited to invite you to an all-day, in-person "Zero to Hero" LinkedIn training on 17th March, where we’ll transform your profile into the life of the LinkedIn disco!

  1. Join me for my Zero to Hero LinkedIn Training Day day filled with energy, insights, and hands-on learning as we dive deep into the world of LinkedIn. Whether you're just starting out or looking to elevate your presence, this training is designed to help you shine brighter than a disco ball!

Here’s what you can expect:

  • Tailored Strategies: We’ll work together to create a personalised plan that fits your unique rhythm and business goals.

  • Interactive Sessions: Get ready to roll up your sleeves! We’ll engage in practical exercises that will have you mastering your LinkedIn dance moves in no time.

  • Networking Opportunities: Connect with fellow entrepreneurs and build relationships that can help elevate your business.

Don't miss this chance to turn your LinkedIn profile into a show-stopping success! Let’s make your business the star of the show and have everyone wanting to join in on the fun.

So, book now for 17th March and get ready for a day of transformation. I’ll bring the disco ball; you bring your passion, and together we’ll turn your LinkedIn dreams into reality!

I can’t wait to see you there!

3.LinkedIn is Throwing a Video Party and You're Invited!

You know I'm all about helping you shine online and win business on LinkedIn. LinkedIn is seriously upping its video game, and that means it's time for you to get in on the action too. Think of it as LinkedIn putting up a giant disco ball, it's time to get your sparkle on!

LinkedIn is rolling out a lot of new video tools to help you connect with your audience in a way that really shows off who you are. I always say, the best way to connect is face-to-face, but when that's not possible, video is the next best thing. It lets you build real connections and show off your expertise.

Why Video is a Game-Changer on LinkedIn

Video isn't just another post; it's the most vibrant way to show off your personality, knowledge, and passion. Here's why it matters:

  • Builds Trust: People can see and hear the real you.

  • Shows Your Expertise: Tutorials, quick tips, behind-the-scenes peeks – video makes it easy.

  • Humanises Your Brand: Share your stories and insights in your own voice.

LinkedIn is betting big on video, so let's look at some of the new features that can help you stand out:

  • Full-Screen Vertical Video (Desktop Too!): Now you can watch vertical videos full-screen on your computer. This means your content will really pop, no matter what device people are using.

  • Updated Vertical Video Design: LinkedIn is making vertical videos even more eye-catching. It's like they're impossible to scroll past!

  • Profile Discovery Tools: While people are watching your videos, they can easily check out your profile and other videos.

  • Better Video Search: LinkedIn is working on making videos easier to find in search results, so get ready for your videos to get more views.

  • Easier Following: Now there's a big, obvious "Follow" button right in the video player. If someone likes what they see, they can follow you instantly.

  • Video Analytics (Watch Time): You can now track how long people are watching your videos. See what's working and what's not, so you can create even better content.

Why You Need to Jump on the Video Bandwagon

Still not convinced? Here's why you need to be using video on LinkedIn:

  • More Visibility: LinkedIn's algorithm loves video, and so do people.

  • Show Your Authentic Self: People connect with people. Video lets your personality shine.

  • Simplify Complex Ideas: Explain things, tell stories, and make your message easier to understand.

  • Engage Your Audience: Video gets more likes, comments, and shares.

Quick Tips for Killer LinkedIn Videos

Here are some of my go-to tips for creating videos that stand out:

  1. Keep it Short: 1-2 minutes is ideal. Get to the point!

  2. Tell a Story: Problem, solution, impact – it's a classic for a reason.

  3. Be Yourself: Authenticity is key. Let your personality shine.

  4. Include a Call to Action: Tell people what to do next – follow you, comment, check out another video.

Ready to Roll?

LinkedIn is clearly serious about video, so now's the time to embrace it. Don't be afraid to get started! Grab your phone, hit record, and start sharing your knowledge and stories. 

LinkedIn is like your own 24/7 business conference, and you get to choose who's invited. So, are you going to keep standing in the corner, or are you going to grab a phone and get this party started? I’m ALWAYS here to help you, just hit reply!

Best wishes

Esther