New analytics for LinkedIn newsletters

Hello!

I have 3 quick things I’d like to share with you today!

Here they are!

1. LinkedIn adds extra analtics for newsletters

2. Zero to Hero training day

1. LinkedIn adds extra analytics for newsletters

   I'm always excited to share insights about the platform's features. Today, I'd like to chat about LinkedIn Newsletter analytics, fantastic NEW tools for those of you publishing newsletters on the platform.

Here's the lowdown on what you can expect from these nifty features:

a) Date Range Flexibility: You can view data from the past week up to a full year. This is brilliant for tracking both short-term impact and long-term trends.

b) Trend Analysis: Want to see how your article views or subscriber numbers are growing? The trends section has got you covered. It even shows you the percentage change, so you can easily spot if you're on an upward trajectory.

c) Article Performance: You'll get the nitty-gritty on each newsletter edition, including impressions, engagements, and article views. It's like having your own little LinkedIn party where you can see who's showing up and joining in!

d) Subscriber Insights: Curious about who's reading your newsletter? The demographics section breaks down your subscribers by job titles, company size, seniority, and location. It's a goldmine for understanding your audience!

e) New Subscriber List: This shows your latest subscribers, allowing you to engage with them directly. It's like seeing who's just arrived at your LinkedIn party and giving them a warm welcome!

I can't stress enough how valuable these new insights will be. They help you tailor your content, understand your audience, and ultimately, grow your business through LinkedIn. These analytics are your VIP pass to understanding your guests!

If you need any help decoding these analytics or sprucing up your LinkedIn strategy, you know where to find me. Let's get your LinkedIn party started!

 2. HEY! It’s Esther’s LinkedIn Party! (HELP!)

This month in my membership (HELP!) we have been focusing on improving our SSI scores. Week by week we’ve been working on each of the 4 component parts.

Imagine you're hosting a party - there are four things that make you a great host:

1. Looking The Part - LinkedIn calls this your professional brand

2. Having The Right Guest List - LinkedIn calls this Find the right people

3. Being A Great Conversationalist - LinkedIn calls this Engaging with Insight 

4. Making Everyone Feel Welcome - LinkedIn calls this Building  Relationships

If you’d like to work on improving your score you can join the group and catch up with my pre recorded video training.

In March we will be concentrating on our LinkedIn Company Pages. So if this is on your list to work on, I’d love you to join our supportive, helpful group. It’s £17 a month and you can just join for one month to see how it benefits you!

3. I'm excited to invite you to an all-day, in-person "Zero to Hero" LinkedIn training on 17th March, where we’ll transform your profile into the life of the LinkedIn disco!

   Join me for a day filled with energy, insights, and hands-on learning as we dive deep into the world of LinkedIn. Whether you're just starting out or looking to elevate your presence, this training is designed to help you shine brighter than a disco ball!

Here’s what you can expect:

• Tailored Strategies: We’ll work together to create a personalised plan that fits your unique rhythm and business goals.

• Interactive Sessions: Get ready to roll up your sleeves! We’ll engage in practical exercises that will have you mastering your LinkedIn dance moves in no time.

• Networking Opportunities: Connect with fellow entrepreneurs and build relationships that can help elevate your business.

Don't miss this chance to turn your LinkedIn profile into a show-stopping success! Let’s make your business the star of the show and have everyone wanting to join in on the fun.

So, book now for 17th March and get ready for a day of transformation. I’ll bring the disco ball; you bring your passion, and together we’ll turn your LinkedIn dreams into reality!

If you are in some districts of Worcestershire you may still be eligible for 50% discount on the training cost, but BE QUICK you need to apply this week!

I can’t wait to see you there!

Best wishes

Esther