Unlock the Power of LinkedIn™️ Polls for Your Business

LinkedIn™️ Polls are a feature that allows users to create and share polls on the LinkedIn™️ platform to gather opinions and insights from their network.

5 reasons why LinkedIn™️ Polls are useful for your business

1) Collecting Feedback and Insights: Polls provide a quick and interactive way to gather opinions from your audience on various topics, helping you understand their preferences, pain points, and needs.

2) Engaging with Your Audience: Polls are engaging and can spark conversations among your connections, leading to increased visibility and interaction with your brand.

3) Informing Decision-Making: The insights gathered from polls can inform business decisions, such as product development, marketing strategies, or content creation.

4) Understanding Industry Trends: Polls can help you stay up to date on industry trends and gauge the opinions of professionals in your field.

5) Granular Data: LinkedIn™️ Polls provide real-time results, displaying the percentage of votes for each option, as well as the total number of votes. Poll creators can view additional details, such as the poll's reach and engagement metrics. Polls can run for a minimum of 24 hours and up to 2 weeks, and participants can choose from 2 to 4 answer options.

As a LinkedIn™️ business owner, you can harness the power of LinkedIn™️ polls to engage your professional network and gain valuable insights.

Imagine tapping into the minds of your peers, colleagues, and industry leaders - that's precisely what LinkedIn™️ polls offer.

How to Create a LinkedIn™️ Poll

1. Click "Start a post" at the top of your LinkedIn™️ homepage.

2. In the post pop-up window, click the "More" icon and then the "Create a poll" icon.

3. In the "Create a poll" pop-up window, type your question and fill in the voting options.

4. Click "Done" and then the "Edit" icon to adjust the poll settings.

5. Click the dropdown next to your name to select who you want to share the poll with.

6. Optionally, you can add more to the post in the "What do you want to talk about?" field.

7. Click "Post" to share your poll.

Remember, your question is limited to 140 characters, and each voting option is limited to 30 characters. You can create a poll with 1 question and 2-4 voting options, and the poll can run for 1 day, 3 days, 1 week, or 2 weeks.

5 Strategies to Increase Engagement with LinkedIn™️ Polls.

1. Find Out What's Trending in Your Industry: Stay up to date with the latest industry trends and use polls to engage your network in conversations about new gadgets, software, or other hot topics.

2. Talk About Skills and Tools: Tap into the collective wisdom of your network by creating polls that explore the most in-demand skills and the latest tools in your industry.

3. Discuss Big News: When major industry developments occur, use polls to encourage your network to reflect on the news and share their perspectives.

4. Relate to Your Professional Sphere: Connect the poll results directly to your work or your company's mission, and propose actionable steps based on the insights.

5. Keep the Conversation Going: Monitor the topic, create a poll series, reflect on previous polls, and invite expert opinions to maintain the momentum and drive continuous engagement.

The key to successful LinkedIn™️ polls is to keep them relevant and timely for your network and target audience.

By incorporating these strategies into your engagement plan, you can revitalise your presence on the platform and foster meaningful connections with your professional community.

7 Top Tips for Using LinkedIn™️ Polls to Engage Your Business Network

As a business owner, leveraging the power of polls can be a game-changer for your engagement strategy. Here are our top tips to help you make the most of this valuable feature:

1. Keep It Concise

When crafting your poll questions, aim for relatively short and attention-grabbing formats. This helps maintain your audience's interest and ensures your poll stands out as they scroll through their feeds.

2. Encourage Comments

Consider adding "Other (add in comments)" as the last voting option. This is a great way to drive more comments and foster deeper discussions around your poll.

3. Use Emojis Strategically

Emojis can be a fun and effective way to add personality to your polls but use them sparingly and only when they truly enhance the context.

4. Embrace Anonymity

Remember that polls you vote on don't appear in your activity feed, so your participation remains completely anonymous. This can encourage more honest and open responses from your network.

5. Align with Industry Trends

Stay up to date on the latest happenings in your industry and use polls to engage your network in conversations about new technologies, in-demand skills, or significant news developments.

6. Connect to Your Business

When sharing poll results, make sure to draw clear connections to your work or your company's mission. This shows your network that you're actively integrating industry insights into your professional practice.

7. Keep the Conversation Flowing

Don't let the momentum of a successful poll fizzle out.

Monitor the topic, create a poll series, and invite expert opinions to maintain engagement and build a continuous narrative around the discussion.

By incorporating these top tips into your LinkedIn™️ strategy, you'll be well on your way to unlocking the full potential of polls and fostering meaningful connections with your professional network.

If you’d like my help to learn more about polls book a one-to-one hour with me here: stan.store/OnlineMediaWorks/p/book-a-power-hour-with-me-akr2j

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Any questions, please hit reply.

Speak soon,

Best wishes,

Esther