LinkedIn Influence: 3 Proven Ways to Build Your Business Presence

I'm always on the lookout for practical LinkedIn strategies that won't overwhelm my time-poor clients. Today I'm sharing brilliant tips from a recent Forbes article that will transform how you use LinkedIn to win business.

Turn Your Profile into a Party Invitation That Can't Be Refused

Think of your LinkedIn profile as the invitation to your business disco ball party - it needs to sparkle and make people want to attend! The article suggests treating your profile like a landing page where you have mere seconds to capture attention.

Rather than listing boring job duties (snooze!), showcase specific results you've achieved for clients. Instead of "Business Owner," try something like "I help small businesses increase sales by 40% in 3 months." Be specific about the value you bring.

Remember to add your three key services at the top of your profile and break up text into digestible chunks. Make it impossible for potential clients to scroll past without thinking, "I need what they're offering!"

1.Practical Tip:

Spend 15 minutes this week updating just your headline and first paragraph of your About section. That's all it takes to make your profile significantly more magnetic.

Share Your Daily Wins as Content That Attracts Deals

Just like any good party needs conversation starters, your LinkedIn needs content that showcases your expertise. The article brilliantly points out that people follow founders who share proof, not promises.

Take those client success stories and break them down into step-by-step posts. Include real numbers that demonstrate transformation. Screenshot that amazing client feedback email. Share the specific strategies that worked.

You're not bragging when you share valuable insights that can help others achieve similar results, you're being the helpful expert at the party that everyone wants to chat with.

2. Practical Tip:

Once a week, jot down one small win from your business. Turn it into a simple post sharing what you did and the result. That's your content sorted.

Comment Your Way to New Opportunities

The most overlooked opportunity on LinkedIn? The comments section. It's like joining conversations at your party instead of just standing in the corner hoping someone notices you.

The article recommends finding 20 accounts serving your target market and spending just 15 minutes each morning adding value to their posts. Share your experiences solving similar problems. Respond thoughtfully to others' comments too.

This approach builds influence faster than posting alone and positions you as someone who genuinely knows their stuff and cares about helping others.

3. Practical Tip:

This strategy costs nothing but 15 minutes of your time and can generate more leads than paid advertising.

LinkedIn doesn't have to be that boring platform you avoid! Think of it as your very own 24/7 business conference in your pocket and you get to choose who's invited to your disco ball party. Small, consistent changes to how you show up online can create major results for your business. Let's get those profiles sparkling!

Join My LinkedIn Party!

Need help implementing these strategies? Join my monthly "Hey! It's Esther's LinkedIn Party (HELP!)" community where there's no such thing as a silly question. I'm here to be your biggest cheerleader as you grow your business on your terms!

What LinkedIn strategy will you try first this week?