How To Grow Your Business On LinkedIn

As a business coach focused on helping small business owners and leaders win sales from LinkedIn, I'm always on the lookout for the latest strategies to boost online visibility. Let me share some insider tips on how to grow your business on LinkedIn in 2025, based on what the platform is pushing this year.

Profile Power-Up

First things first, let's talk about your profile. It's your digital shopfront, and you've got mere seconds to make an impression. Here's what you need to do:

1. Showcase your services prominently at the top of your profile.

2. Be specific about the value you create for customers.

3. Add a clear call-to-action button - it can double your clicks!

Think of your profile as your own personal disco ball at the LinkedIn party. Make it shine bright and catch everyone's eye!

Content is King or Queen

Now, let's get that content flowing:

- Share practical knowledge and lessons learned from client work.

- Pick three topics you're passionate about and your ideal customers care about.

- Mix up your content types: videos, written posts, and carousels.

Remember, consistency outperforms sporadic excellence. Aim for at least three posts per week. It's like keeping the party going - you wouldn't want your guests to leave early, would you?

Metrics that Matter

Don't get caught up in vanity metrics like likes and shares. Focus on:

- Profile views

- Post engagement

- Meaningful conversations

Track these in a simple spreadsheet and double down on what works. It's like keeping an eye on who's dancing to which tunes at your LinkedIn disco!

Relationship Building

Cold outreach is out, genuine connections are in. Here's how to build lasting relationships:

- Message people who view your profile

- Thank commenters and move discussions to DMs

- Focus on genuine connection before selling

Think of it as inviting people to dance at your LinkedIn party. You wouldn't just grab someone's hand without introducing yourself first, right?

Make 2025 Your Year

Your ideal customers are scrolling LinkedIn daily. Make them stop at your profile, engage with your content, and join your network. Remember, success on LinkedIn comes down to commitment. It's like hosting a great party - you've got to keep the energy up and the conversation flowing!

So, are you ready to turn up the volume on your LinkedIn presence and make 2025 your best business year yet? Let's get this party started!