3.6.24 All your LinkedIn questions answered!

Author

Esther Partridge-Warner
June 3rd, 2024 • Estimated Reading Time: 6 minutes

Thank you to everyone who attended my LinkedIn Q&A today!

We covered a staggering 16 questions in 30 minutes!

The topics discussed were: -

  1. LinkedIn Advertising

  2. LinkedIn Company Pages

  3. LinkedIn Newsletters

  4. LinkedIn Messaging

  5. LinkedIn Profile Management

  6. LinkedIn Security

  7. LinkedIn vs. Other Social Media Platforms

  8. Google Indexing of LinkedIn Content

You can watch the recording here or here is a summary of the questions and answers:

1. What is the best way to advertise on LinkedIn, using a personal page or a company page?

LinkedIn favours advertising from a company page rather than a personal page. Although personal pages might have more content and engagement, company pages can target specific audiences more effectively. It's also possible to invite up to 250 personal connections to follow your company page each month.

2. Is LinkedIn advertising effective?

Experiences with LinkedIn advertising vary. While some clients have found success, others have faced frustration due to changes and inconsistencies from LinkedIn. Generally, company pages become more effective as the business grows, especially for larger organisations with many employees.

3. How do you create a company page on LinkedIn?

On your personal LinkedIn page, click on the nine dots at the top for business options, then select "Create a Company Page." Fill in the necessary details like a banner, logo, and description. You can also create up to five newsletters targeting different audiences from your company page.

4. What are LinkedIn threads, and do you need them?

Threads on LinkedIn refer to organising messages in a conversation, similar to WhatsApp. It helps keep LinkedIn messaging neat and organised. Threads on Facebook and Instagram are more like Twitter.

5. How does LinkedIn compare to other social media platforms for business?

LinkedIn is particularly valuable for B2B connections. Post COVID, many face-to-face interactions have moved online to LinkedIn. It’s recommended to connect with people met at trade shows on LinkedIn, which fosters a warm and conversational interaction.

6. Can you see who reads your LinkedIn newsletters?

You cannot see exactly who opens your LinkedIn newsletters, but you can track the number of subscribers and their connections. LinkedIn helps promote your newsletter by sending notifications and emails to subscribers.

7. What is the recommended frequency for LinkedIn newsletters?

The frequency of newsletters depends on your audience. Some people send them daily, while others prefer weekly or monthly. Consistency is key, and you should consider what works best for your audience.

8. Which platform is better for mailshots: Pipedrive, MailerLite, or LinkedIn newsletters?

It depends on personal preference and business setup. While some argue for MailChimp over MailerLite, others find Pipedrive effective. LinkedIn newsletters are useful for gaining new subscribers who may not be on your other mailing lists. However, transferring these subscribers to your personal mailing system is recommended for better control.

9. Is it possible to automate posting content from a personal LinkedIn page to a company page?

Tools like Canva can help schedule posts to both personal and company LinkedIn pages.

10. Should you start a LinkedIn newsletter if you have a small mailing list?

Yes, starting a LinkedIn newsletter can help grow your audience. LinkedIn aids in promoting your newsletter to your connections, potentially increasing subscribers.

11. Can you put hyperlinks in LinkedIn banner images?

No, you cannot add clickable hyperlinks to LinkedIn banner images. However, you can add URLs that users can manually visit.

12. Can you use animated GIFs as LinkedIn banners?

No, LinkedIn does not support animated GIFs for banners. However, you can feature videos or animated content in the featured section of your profile.

13. What is the ideal word count for a LinkedIn profile?

The word limit for a LinkedIn summary is around 2000 characters. It’s important to be concise while effectively conveying your experience and expertise. More info here: https://clearviewsocial.com/blog/guidelinkedincharactercountslimits/

14. What are the issues with LinkedIn verification?

Users find LinkedIn verification difficult and cumbersome, often experiencing technical problems. At the moment there is no significant difference between verified and unverified profiles.

15. What precautions should users take when using LinkedIn after experiencing scams?

Users should be cautious about sharing personal information and ensure that their online security measures are robust.

16. What benefits does LinkedIn's indexing by Google provide?

LinkedIn content is indexed by Google, making it more likely to appear in search results compared with content from other social media platforms.

Next month we’ll do it again! Put Monday 1st July at 12.15pm in your diary and I’ll see you there!

👋Hi! I’m ⭐️Esther⭐️

🚀I help business owners with tips, strategies and best practices to increase sales from LinkedIn™️

🏆Plus I’m an award winning coach specialising in start ups.

When you're ready, here are some ways we can work together:

Self-paced video courses – all £32

 Consultancy hours

Would you like a review of your LinkedIn profile or content? Or want to pick my brain about something else? Book onto a one-hour consultancy session, here.