7 Strategies to Get Seen on LinkedIn

As a business coach focused on helping small business owners and business leaders win sales from LinkedIn and increase their online visibility, I'm always on the lookout for the latest strategies to make the most of this powerful platform. Let me share with you some insights on how the LinkedIn algorithm works and how you can use it to your advantage in 2025.

The LinkedIn Algorithm: Your Disco Ball at the Business Party

Think of LinkedIn as a massive business conference, but instead of a stuffy convention centre, it's a disco party where you get to choose who's invited. The algorithm is like the DJ, deciding which tunes (or in this case, which posts) get the most airtime on the dance floor (your feed).

7 Strategies to Get Your Groove On

1. Share Your Expertise, Not Your Sales Pitch

Remember, nobody likes that person at the party who's always trying to sell something. Instead, be the one sharing interesting industry insights. For example, if you're in sustainable fashion, talk about the environmental impact of clothing production. It's about adding value, not just promoting your products.

2. Focus on Quality

In 2023, LinkedIn shifted away from viral content. Now, it's all about knowledge and advice, especially from your first-degree connections. So, don't worry about going viral – focus on providing real solutions to your audience's problems.

3. Keep the Party Going

Consistency is key. Aim to post 3-4 times a week, mixing quick updates with longer thought pieces. The best times to post are typically Tuesday to Thursday, between 10 am and 3 pm.

4. Mix Up Your Media

Just like a good DJ mixes up the tunes, you should mix up your content. Video posts get five times more engagement than static posts, and live video generates a whopping 24 times more! So don't be shy, get in front of that camera.

5. Put People at the Centre

Your LinkedIn strategy should be like hosting a great party – it's all about the people. Share employee stories, celebrate customer wins, and engage with others through thoughtful comments.

6. Use Hashtags Wisely

Don't go overboard with the hashtags – it's like overdoing it on the glitter. Stick to one or two relevant ones.

7. Get Your Team on the Dance Floor

Encourage your team to build their own LinkedIn presence. It's like having multiple hosts at your party, each bringing their own network of guests. Provide some basic guidelines, but let them share their authentic experiences.

LinkedIn isn't just a boring platform for job seekers. It's your own business conference in your pocket, 24/7, and you get to decide who's invited to the party. So put on your dancing shoes, and let's get your LinkedIn profile shining like a disco ball!