5 Ways To Get Your LinkedIn Profile Viewed By Your Ideal Clients

As a business coach specialising in helping small business owners and leaders win sales from LinkedIn, I've seen firsthand how a well-optimised profile can transform your business. When I started taking LinkedIn seriously, my own business exploded, and I've helped countless entrepreneurs achieve similar results. Let me share with you my top tips for getting your LinkedIn profile viewed by your ideal customers.

Winning with LinkedIn: How to Get Seen by Your Ideal Client

Match their mindset from the start

Your LinkedIn headline is crucial - it appears in eight places around the platform! I always tell my clients to use those 220 characters wisely. Forget the buzzwords and focus on specifics that will make your dream customers want to check you out.

Here's a little trick I use: "I help [your customer] achieve [what they want] without [their biggest challenge]." Then, add your best credentials. Keep it short and focused. Remember, we're aiming to speak directly to your ideal customer's goals and challenges.

Build your profile like a sales page

Your profile isn't your CV! It's your chance to show potential customers they're in the right place. Start your summary with a line that names their biggest challenge. Follow it with proof you can help them overcome it

I love using testimonials in profiles - they're like little nuggets of gold! Add a few lines from a testimonial you're proud of. And don't forget to break up those walls of text into short paragraphs. Use bullet points to highlight your method, results and experience.

Share your best work upfront

The featured section of your profile is prime real estate - use it wisely! I always advise my clients to make it crystal clear exactly what they do and showcase real results

Show up where they hang out

This is where the party really starts! Your ideal customers are already on LinkedIn, following specific people and engaging with particular topics. Find those accounts and hashtags they care about

Create content that captures attention

Random posts won't cut it at this party! Share insights that solve your ideal customer's specific problems. Break down your methods into clear steps. Tell stories about client wins that mirror what they want to achieve

Skip the corporate jargon - write like you talk. Make every post answer the question: "Why should they care?" Your content should feel like it was written just for them.

Remember, your ideal customers are waiting to find you on LinkedIn. Make your profile impossible to scroll past. You have the expertise they need. Now get your profile set up to help them find you!

And if you're feeling overwhelmed, don't worry. That's what I'm here for! Join my monthly LinkedIn community, "Hey! It's Esther's LinkedIn party (HELP!)", where there's no such thing as a silly question. We'll demystify LinkedIn together and get your profile shining brighter than any disco ball!